London Business School

London Business School

The corporate video is longer than the other two videos. The video starts off showing you shots of the building with a steady pace with the title in the middle of what the corporate video is about. A few seconds in the video gets faster and shows loads of people from different races so it’s already telling you that there’s a mix race in this company. When they show interviews they blur the background out so they pay more attention to the person talking. They show some more interviews of people who are young males or females or middle age people. During the interviews they seem tense and not relaxed like the other videos, for this one they actually show them moving their hands more. For the shot of the interview they are all close ups. During the whole corporate video they repeat clips a lot, i.e. showing the same clip before a sub title is shown or of people working, they do this for the whole thing. For these clips they mostly show mid-shot or close-up but they do sometimes show wide-shots. A lot of the time the clips are either on a steady pace or a quick pace. They show clips of London at 1:41 minutes in before a subtitle is shown and they repeat this a few times of London then in 5:00 minutes into the video they show London at night time but they change with the two clips of London throughout the video. Through most of the videos if they don’t show an interview they have a voice over exampling what they are as well as showing what they do. They also show people working outside but they don’t repeat the clips like they do with the others, but it’s again on a fast pace, throughout the whole video they have music playing but it slows down in the middle then speeds up near the end. For the whole corporate video it’s too long as it’s over 10:05 minutes and just repeats everything for the clips. At the end of the video they have a white background and again show the name of the company with the music coming to an end.