Apple Recruitment Video

Apple Recruitment Video

http://www.youtube.com/feature=player_embedded

 

This corporate video starts off with a steady but has a beating type of music as well as an exterior shot of the Apple building. It then goes off showing two young Americans working with a voice over and then shows the person talking who is African American who is a middle age black male. During most interviews they either have mid-shots or close up with a blurred background so the person talking is standing out. Throughout the video it shows young middle age people of different races and ages working and has either an American or African American voice over. The interviews of the people who are different races and genders which shows that Apple will take anyone and it doesn’t matter of what race or gender or where you are from. Sometimes they have people talking in their native tongues in 2:47 in the video as well as 3:21 so they put subtitles in so you can understand what they are saying and the subtitle are in a clear font so you can read them, both people who talk in their native tongues are females one who is young and the other who is middle age and they are both white. Throughout the whole corporate video there is music playing, the music either has a slow beat or it has a fast beat so you don’t lose track of the video, the music still plays during the interviews but is quiet so you can hear the people talking. For the length of the video is that it’s not too long or too short it’s about 5 minutes long and gets the full message to people. During the promo the camera shots are all different instead of just mid or close ups you have wide shots of people working. During the video everyone seen in it is either working hard but during the interviews you can see how they are relaxed. It’s a steady pace but does pick up some speed when you see people working but during the interviews it’s a slow but normal pace. With the voice overs they are clear and are in sync. The video is edited well, it gets the message out and it doesn’t lose track of what it’s trying to say to people. For the end of the promo it shows the Apple logo and the music slowly coming to an end.